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Our Story

Make Elegance Sexy Again

“Why don’t you ever wear this lingerie I bought you?”

“Cause it hurts me.”

“What about this one?”

“If you want me to wear that, I might as well just be naked!”


Has that conversation ever played out in your household? I lost track of the number of times it played out for us. If it was comfortable, it wasn’t as “appealing.” If it was appealing, it hurt to wear it for longer than a few minutes, which made for quite a distraction during romantic evenings. Or it left too little to the imagination, and made me feel like a piece of meat on display.

How could I feel sexy if I was uncomfortable? How could I feel confident when I felt exposed, body flaws and all?

It’s not what’s seen that’s enticing; seduction is about what isn’t seen. What’s almost seen. What’s hinted at, but not revealed. What’s glimpsed through sheer fabric or delicate lace. What’s silhouetted through sensuous silk. NOT what’s blatantly exposed!

I found myself wondering more and more:

Why can’t lingerie be sexy and comfortable?

Why can’t lingerie be sophisticated and seductive?

Those questions prompted other questions:

What if lingerie was so alluring that the sight of it could prompt a spontaneous encounter?

What if lingerie was so comfortable, you could wear it all day, ready for the spontaneous encounter at any moment?

Those were questions my husband and I asked ourselves over and over in our seemingly endless quest to find lingerie we could both agree on.

Finally, I decided that “if I want something done right, I’ll have to do it myself.”

All the hours we’d spent together looking over various styles (what, you don’t do that?), disagreeing about what we liked, pointing out what was enticing, what would probably pinch or bunch or ride up—it was all leading us to a realization of what worked and what simply would never work.

We chose to name our brand for what we hoped to inspire-

Aisling - Irish Gaelic - meaning "vision"

Reine - French - meaning "queen"


Our mission:

To make elegance sexy again by helping women envision themselves as the queens they are, worthy of luxury and comfort.